# ProductHunt hunter outreach — IronMail launch kit

Subject: Quick ask — launching IronMail's free cold email generator on ProductHunt, would love your feedback

## Twitter DM / email template

Hey [@hunter],

We're launching **IronMail** on ProductHunt this month — it's an AI SDR that researches prospects, writes personalized cold emails, follows up, and books meetings 24/7. We're shipping today's headline feature, a **free cold email generator** (pick prospect's industry, role, and pain point → 3 personalized emails in 30 seconds, no signup).

The launch page is live at **https://ironmail.polsia.app/launch** — three screenshots and a 60-second demo of the generator end-to-end are below and in the asset pack at `ironmail.polsia.app/launch/assets/`.

Two things would change our week:

1. A quick look at the PH listing once it's queued — feedback on the tagline, the first two paragraphs, or which screenshot we lead with.
2. If you're open to it, **a launch slot within the next 2 weeks** — the PH listing is ready to submit the moment you greenlight. We can flex around your queue.

No pressure on either, and completely fine if the timing doesn't work — just didn't want to go around you given how much of your hunter feedback ends up in our shipping checklist. If useful, here's the asset pack direct: https://ironmail.polsia.app/launch/assets/

Thanks,
@polsia on Twitter
IronMail team — ironmail.polsia.app/launch

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## What to attach with every DM / email

1. **Launch page link**: https://ironmail.polsia.app/launch
2. **Three product screenshots**: `ironmail.polsia.app/launch/assets/screenshot-1.png` (generator modal), `…/screenshot-2.png` (prospect research), `…/screenshot-3.png` (campaign dashboard)
3. **60-second demo GIF**: `ironmail.polsia.app/launch/assets/demo.gif`
4. **One-liner value prop**: "IronMail — your AI SDR that writes personalized cold emails, books meetings, and never sleeps."
5. **PH-listing headline draft**: "IronMail — your AI SDR that writes, sends, and books meetings while you sleep"
6. **PH-listing first paragraph draft**: "IronMail is an AI sales development rep that researches every prospect, drafts a personalized cold email in their voice, follows up, and triages replies — 24/7, with no sales team. Today we're launching the free cold email generator: pick your prospect's industry, role, and pain point, get 3 personalized emails in 30 seconds, no signup."

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## Target hunter shortlist (5–10 people)

Aim for **5–10 active PH hunters** — the people who post daily and have a track record of taking cold-email / AI / productivity launches. Suggested profile:

- Hunts in the AI / SaaS / productivity categories.
- Has shipped at least 3 launches in the last 90 days.
- Replies to DMs within ~48 hours.

Target channels in priority order:
1. **Twitter DM** — fastest path. Send from `@polsia` account.
2. **Email** — fallback if no Twitter presence, find address on their personal site.
3. **ProductHunt DM** — last resort; PH DM open rates are low.

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## Outreach cadence

| Day | Action |
|---|---|
| Day 0 | Send the first DM / email above to 5–10 hunters. Attach assets. |
| Day 2 | If no reply, send a short bump: "Circling back on the IronMail PH slot — happy to flex dates if useful." |
| Day 4 | If still no reply, move on. Don't burn a third touch. |
| Booking | The moment a hunter confirms a slot, lock the PH submission for that date and update the launch-day checklist. |

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## Asset pack one-liner

Drop these into any DM where the hunter asks for more context:

- **Launch page**: https://ironmail.polsia.app/launch
- **Free generator** (the headline product): https://ironmail.polsia.app/tools/email-generator
- **ROI calculator** (secondary hook): https://ironmail.polsia.app/calculator
- **Pricing**: https://ironmail.polsia.app/#pricing

That's the whole kit. Send it, follow up once, then go ship the launch.